Today SportsCentric takes a break from being centered on sports, but to stay focused on marketing, we’ll talk about one of the unrecognized victims of the economic meltdown:
Expense accounts.
The handsomely postured, starched collared and pillbox hatted employees of places like the Peninsula and Joe’s Stone Crab are feeling a little lonely these days, but the happy, efficient folks at Chili’s and Chipotle and the Inns Holiday and Hampton can’t wipe the smiles off their faces. Airlines are missing you but video conferencing is loving you. Sorry about losing your premium status at hotels worldwide. There’s always 2010.
How many times have I sat at my local Starbucks and heard two newly-minted sole proprietors hearken back to they days (well actually, last year) when they got “$55 bone-in filets at Joe’s—the ones that were only on the dinner menu but my guy would get em for me at lunch…”
Well, not that many times. But I do know that these days, a lot more business lunches are taking place at Roti instead of Rosebud. $45 for a steak in 2007 was not a big deal for a person wooing a new client or getting more business from a current one. But in 2009, that’s a little harder to justify. You should be more resourceful these days, right? Get the business without spending too much. Invest your brainpower instead of your credit power.
The smart and talented folks at Maloney and Porcelli understand that.
So they’re making it a little easier for you to enjoy one of their gorgeous well marbled steaks with their online Expense-A-Steak Headquarters.
With this playful expense account tool, you can have it all. They provide you fake receipts from fake places like Office Supply Hut, but the best part is the doggie bag: They’ll put your leftover steak in a Chipotle bag, so not only can you head back to the office with a new client, you can do it with a clean conscience.
Sunday, October 4, 2009
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