Think you’re seeing the best sports advertising in the world as you lay on the couch flipping between the Maryland-Cal and Michigan State-Florida Atlantic games? Uh…no.
Check these out. Nike/Europe ads done by Weiden and Kennedy in Amsterdam, aimed at university aged women.
http://www.paranoidus.com/projects.php?p=250
If you live in the advertising world, you know Weiden and Kennedy. If you’re a brain surgeon or some other useless profession, Weiden is the agency that’s done just about all of the Nike advertising for just about ever, from the ground breaking Heritage spot to Bo Knows to Mars Blackmon to Frozen Moments. They don’t nail it every time, but over time, they’ve done it best.
Empowerment is the theme here. Not an earth shattering positioning, but the way they bring it to life is very cool. Please refrain from ingesting hallucinogens before you watch. Otherwise, crank the volume.
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