The best sports campaign. Possibly ever.

Anybody feel like laughing? Go here. Check the continuous playback button, and enjoy.

Thank goodness for This is Sportcenter. Arguably the best, longest running campaign on TV.

Thank you for mascots in the bathroom, gymnasts cartwheeling through cubicles, and 7’7” basketball players trying to dance to hip hop.

Thank you for getting to the heart of what a brand should do: connect to their target in a memorable, ownable way.

Thank you for getting to the essence of great advertising: finding an insight and bringing it to life in an unexpected way.

Thank you for selling us your product in a way that we can’t help but love it. The product, of course, being the anchors, who portray themselves as funny and human and silly and just gosh darn likeable. People who we’d want in our living rooms every night.

After fifteen years and hundreds of spots, the campaign is still not stale. In fact, it's fresher than ever. I felt compelled to write about the campaign when I saw this spot on TV.



And thank you for this one, from 1997. One of my favorites:



As long as there’s sports, there’s fodder. And with annoying sports news like Manny getting busted, Brett dangling his arm in front of the NFL, and LeBron sauntering to his official coronation, I’ll say it again:

Thank goodness there’s This is Sportscenter.

I find it especially useful in October when the Cubs do their thing, and I really need something to laugh at.