Probably not, because it’ll be such old news by next June. But oddly enough, it’s made possible by the little race going on just up the road in France, the Tour de Lance.
For most Americans, it might as well be called that. When he’s in it, we’re interested. When he’s off galavanting with the latest Hollywood Hottie du jour, he’s fun fodder for People magazine, but it doesn’t do a whole lot for Americans turning their attention to guys riding bikes in France.
I don’t know about you, but I’d rather watch Manny Ramirez than NOCENTINI Rinaldo. That’s how they roll with the surnames across the pond; last name first IN CAPS, first name last. NOCENTINI wears the yellow jersey right now by virtue of his performance in yesterday’s seventh stage, 224 kilometers through the Pyranees, covered in about 6 hours.
And you thought baseball games took too long.
Anyway.
The Americans who are probably most interested in Lance riding in the Tour are the fine folks in Beaverton, OR with the swooshes on their clothes. They’re also the people who now bring you Chalkbot.
You may have seen it already, but if not, take a look.
Saying it’s simple, smart, and a great way of promoting Nike as the thought leader in sports and causes would be stating the obvious. It also engages real people and pulls them in, gets them involved with very little effort (other than the time and brainwork needed to build the damn machine).
It may or may not win any huge awards next year in the South of France, but at least it'll help motivate more folks in our great land to watttchh mmmore bikknngng...
Oops, woah, fell asleep for a sec there while I was watching the bike race thing. Sorry. Won't happen again. Promise.
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