Let's hear it for the Nobodies

I have one thing and one thing only to say about the Super Bowl advertising because I’ve heard and talked and read enough about it.

Bravo to the nobodies from nowhere, the unemployed Herbert brothers from Batesville, Ohio, who bested the behemoths of advertising to capture the coveted top prize in the USA Today Ad Meter. Bob Lachky may jokingly say that he wants a recount, but with Bud’s streak being broken at 10, you know he’s not a happy guy. Same with the bosses at Pepsi who expected to come out on top and be showered with all of the bonus PR.

And their agencies aren't feeling too hot either.

For good measure, let’s watch again, and enjoy the never-gets-old comedic power of a crystal ball in the nuts. Watch and learn, ad guys. Watch and learn.