Roger Goodell shouldn't need Viagra

If you have kids, and you’ve watched pro football with them, then you probably have something in common with President Obama.

In his book The Audacity of Hope, he wrote, “…I wasn’t too happy with ads for erectile-dysfunction drugs popping up every 15 minutes whenever I watched a football game with my daughters in the room.”

That’s just the tip of the iceberg.

I have parental controls on my cable TV that filter out adult-rated movies and shows. When I watch the NFL with my kids, I wish I had the same controls for the ads. Ironically enough, Fox is the biggest offender, with previews for shows like House, 24, Dollhouse and Prison Break, mixing soft core porn and hard core violence in short yet offensive bursts.

If you think I’m overly sensitive, ask Common Sense Media. In their recently released study on the content of ads shown during NFL broadcasts, they concluded that "it was impossible to watch a single game without coming up against sex, violence, or Viagra." One in six of the ads shown during the broadcasts features content that's wildly inappropriate for kids. That's every other commercial break.

Common Sense Media's report found that 40% of the games included ads for erectile-dysfunction drugs and 44.7% of the violent or sexual advertisements were promotions by the networks for their own programs. And over 10% of the ads overall involved significant levels of sexuality, including scenes about prostitution and strippers.

The amazing thing is that professional leagues go to great lengths to project a squeaky clean, family friendly appearance. The NFL is especially good at protecting their image; the league office does everything they can to be America’s League (especially since they can’t stop their players from literally shooting themselves in the foot), policing their sidelines, their sponsors, and their affiliations.

They should do a better job of policing their airwaves.

Shouldn't they shower first?

Sports Marketing guru Terry Lefton reports in Sports Business Journal that the winning players in Super Bowl XLIII will be able to drape themselves in the first ever official Super Bowl Bath Towel on the field after the game. It’s a high-quality, nine-pound towel (I’m assuming that means dry).

In Lefton’s article, McArthur Towel and Sports President Gregg McArthur says, “[The towel] has always been a great vehicle in sports...anyone at Gatorade could tell you that. We’re taking the next step by turning them into an authentic championship item.”

Except that the Gatorade towel had a reason for being. Athletes sweat, towels soak up.

That said, I’m all for finding new revenue streams; the exposure at the Super Bowl is just about priceless, and I applaud all parties involved for being innovative and forward thinking.

In fact, more marketers should embrace the potential for getting their brands out there on the biggest and brightest stage in the world.

I’d like to see Burger King sponsor Championship paper crowns instead of the same old baseball hats. They

SPAM could be the official post game snack.

And just once, I’d like to see the game’s MVP, when asked where he’s going now that he’s won the Biggest Game on Earth, say: “Vegas, baby!”

Got any other ideas for official post game celebratory items?

Real stories are the best stories

Get ready for the hype...!!!!

The NFL playoffs start soon. So after weeks and weeks of preparation, and in some cases, last minute scrambles to be ready for the Big Game, all eyes and ears will hone in on the most important event of the year: the Super Bowl commercials.

Sure, they’ll play a game, too. But except in rare instances, the lion’s share of the post-game debates is around the ads.

The regulars will almost all be there, even at a starting price tag of $3 million, the highest ever. FedEx, who consistently ranks in the Top Ten in USA Today’s Admeter and hit #2 last year, is taking a pass. The logic is logical, but it’s too bad. They make great ads.

Speaking of which, this was just about my favorite from last year.



It’s so smart for the Super Bowl. A human story to break through the clutter of beer humor and animal jokes. An ode to friendship and teammates. And it’s all true, which made it even better.

The NFL is hoping lightning will strike twice this year. Their site is split in half, with players stories’ on one side and fans’ stories on the other. Again, real stories, and they hope they turn up another diamond. We get to vote for the best ones, with the winner appearing on the Super Bowl. Fun promo. Check it out.

I'll tell you what: some of those fans are awesome. They should get them into a broader audience, whether it's pre or post game, or at the stadium, or in movie theatres...wherever they can get a lot of people to see it. It's what football fandom is all about.

Ironic, how real people are way more interesting than the professional athletes they idolize.