Just don’t let him in the sausage race at Miller Park

I love guerilla marketing, and I love the smell of bacon, so it’s no surprise that I love Bacon Salt Boy. He’s the linchpin behind the new campaign from J&D’s Bacon Salt (check out their yummy smelling blog). Beside the fact that it’s calorie and fat free, it’s a great case study in effectively using new media to launch and support a new product.

BSB isn’t a big hit with the official sports entities who paid significant sums of sponsorship cash, but he’s making waves. Any time you can get a strip of bacon in the mayo ring with a giant jar of mayonnaise, you’re bound to get some attention.



I'm getting hungry.