A brilliant holiday message

You may have seen this already—891,706 people saw it before me on Youtube, and it was in Adage.com, and countless other sites and blogs—but it’s a wonderful piece from an agency called AKQA, a global shop that’s kicking serious ass as we hurtle toward the new age of communication.

If creativity will rule the future of marketing regardless of what media is employed, these guys will be the Kings and Queens. Although I’m hoping next year they go old school and haul out the egg timers for a rousing version “I have a little Dreidel.”

The very best "ad" I've seen this year

This video should be presented in advertising classes tomorrow across the world as an example of how to make a piece of film that connects, entertains, surprises, and sells. In a sideways kind of way, it reminds me of Honda’s Cannes Lion winning “Cog” spot.

I don't know where it's going to be shown or how they're going to use it, but it'll get enough play from people sharing it that they may never need to buy a dollar of paid media.



Take note, marketing people. Not easy, but not expensive, and super unusual and smart.