Why is this athlete smiling?

Sometimes you can use sports to sell stuff that has nothing to do with sports. Best example is probably the Super Bowl, but here's another. A wonderful campaign from Kuala Lumpur for a fabric softener.

No words, but do you get it? Of course you do. Tough guys unable to prevent themselves from hugging someone they should be pummeling because the should-be foe's uniform was washed in Softlan Eltra.

Another ad in the campaign is just as fun. Well done, Y&R Kuala Lumpur. Could you come over here and teach the GoDaddy and Sales Genie folks a few things?

Great ads in any language

Taking a cue from the unexpected “Bike Hero” video, let’s take a break from advertising that’s purely about sports, and travel around the globe for some fun stuff you may not have seen.

Starting in Romania, where, apparently, frat guys make ads:



Still, it's kind of funny. By the way, the end title means "Do as much as you can while you're young."

And on to Johannesburg, where a concept that’s arguably been done before surprises you into getting hungry for a burger.



There’s one word understood across the world for wonderfully simple ideas done well:

Cool.