I like funny ads that have a point. And I like when superstar athletes are used well in marketing. And I love the combination of the two.
Usually, it’s a result of digging deep into an athlete’s psyche and uncovering the insight that makes him or her special, then turning that insight into something surprising and fun.
Sometimes, it’s purely using what you’ve got on the surface. A dude who’s an athlete that you like purely because you like him as an athlete. And when he gets together with his athlete friends, you just let the funny happen.
So I've really enjoyed the T-mobile campaign that has featured Charles Barkley and D-Wade. It’s well written, well shot, and well edited. The performances seem genuine and I laugh at just about every one.
I was annnoyed when T-Mobile pulled the ads after Sir Charles’ latest DUI. I thought they should have just kept plugging away. DUI’s are part of his charm!
But let’s hear it for the passage of time. It makes all ickiness in the world of sports go away. Just ask Marv Albert. T-Mobile has brought Chuck back, this time with Dwight Howard too.
It’s funny! Not crystal-ball-in-the-nuts funny, but smart, real, fresh dialogue funny. Good for those guys. I love everything T-Mobile’s doing with these guys, except for the part where they pulled the ads for a while.
C’mon, T-mobile. We knew you were going to put Chuck back on at some point. Next time, put away the pretense and just let the boys play.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment