You could argue that when Michael Jordan retired (each time he retired), he opened up a world of possibilities for other NBA players. But MJ did have Scottie, and there were even times when he needed the spot up jump shooters like Bobby Hansen and John Paxson to win a game.
But Tiger Woods IS golf. Golf fanatics will watch the sport regardless of who’s playing. For the rest of the world, he’s what makes golf interesting. He’s what makes it popular.
And now he’s back, after almost a year away from the game rehabbing his injured knee.
I would argue that Tiger Woods is the single most dominant athlete in the history of a sport almost completely waged by individual competitors. There’s probably never been a sport whose fans and managers missed one of its own so much, and there’s probably never been a sport where the competitors were so glad to see one of its own go missing.
This ad from Nike captures that feeling perfectly.
Sometimes, the assignments you think are going to be easiest can be excruciatingly difficult. I don’t know if that was the case for this ad, but the pressure of having the greatest athlete in the world raises the bar quite a bit. It’s a nice, fairly understated TV spot, with quality performances from the other golfers, and most important…
…they remembered one of the most important tenets of a successful ad: end strong. The first 50 seconds are nice to watch, but the ending is laugh out loud funny.
Toger is such a huge asset for sports marketing. It’s nice to see such a great property used so well.
Welcome back, Tiger. The other golfers may not be so glad, but Nike sure is.
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5 comments:
Wonder how the other Nike golfers felt being portrayed as being not good enough to hang with Tiger. Yes, while the Tiger is away but if I was Anthony Kim, I'd be thinking I want to test myself against the best. Not expect to play for second.
I think golfers have a long history of having a great sense of humor. Fuzzy Zoeller, Lee Trevino, John Daley...they have to; it's golf. And while you could say the work is demeaning to the other Nike golfers, you could also say it's a gross exageration of the truth, which is one definition of comedy.
True but golfers have egos too (Phil Mickelson, Tiger Woods) yours truly so I'd be somewhat surprised there wasn't some grumbling privately. Of course, when God Nike calls...
Of course. But you know how some people define confidence, right? It looks a lot like generosity. Or in this case, humor.
http://www.dailygood.org/more.php?n=3612
Hey danny...
couldn't find your email...but wanted to send you this link...I've been ruminating on your idea lately...I think I have some good sprouts to share when you're interested...mostly just the idea that companies are going to be using professional services less (due to cost)...so they'll need some level of cheap fast training on how to get the most creative juice out of their current employees...a cool program to design no?
zach
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