One of the great things about YouTube is its ability to anoint certain pieces of video as immediate classics. Word spreads faster than the meanest of all pig viruses, people watch, and buzz explodes. In many cases, spoofs are created. That’s how you know you’ve really made it.
Such is the case with what may be the latest classic, the Heineken “Walk-in Fridge” commercial. If you haven’t seen it, we hope you’ve been enjoying your time in your cave. Here you go:
What a great spot. So so simple, so on strategy, such wonderfully over the top performances. A joy to watch, and your next Gold Lion. If you’re not jealous, you're pulseless.
So what happens next? Of course, regular people like to get involved:
And competitors:
And as always, a little too late and not nearly as good as the first one, the originators need to strike while the fridge is cold:
But clear and away, my favorite is this long form version for the Cleveland Cavaliers.
I love that they weren’t afraid to retell the story a bit, that they made it into more of an intriguing mini-movie, and that they got all the players involved. The fact that all the players did it, and had fun doing it, shows them as a tight knit group who are here to have fun and play ball, not necessarily in that order. No tightness there. Doesn’t bode well for the Celts, Magic, or Lakers.
I see a future video with the same format and a different ending: Cavs players in their locker room, going nuts again, this time pouring Heineken on each other and hoisting a very large trophy.
Kobe, it's not too late to grab your video camera and give it a shot...
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