Monday, December 28, 2009

When one virtual door closes, another opens

Michael changed his sport.
Cassius changed his name.
Tiger changed his swing (insert your joke here).

Marv Albert changed his clothes.
Carlton Fisk just changed his Sox.

Renee Richards changed sexes.
Sugar Ray changed his mind (a few times).
Kenny Lofton changed teams (17 times, an MLB record).

Change isn’t always necessarily good, as the above examples may or may not prove. But it’s hard to argue that change changes the game.

And in my experience, change is good.

So as of today, SportsCentric is retired. And Twist Your Thinking is launched.

I loved writing about Sports and Marketing, but that was when I wanted to be a Sports and Marketing person when I grew up. Not that I’ve grown up, I want to be a person who pokes, prods, inspires, informs, shares, celebrates, collaborates, and forces people to think differently to come up with better ideas.

I want to make you Twist Your Thinking. Come and get it.

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