Larceny X 2

Sportscentric isn’t the only marketing entity to appreciate the genius behind the Miller delivery guy. The good folks at Alpo dog food and Fallon liked the Miller campaign so much, they pretty much ripped it off sideways.



I like the piece. It’s a clever little film. It should be. It’s a dog version of the Miller guy, just slightly in reverse. The Miller guy takes away the beer from a bunch of corporate wonks at a skybox and says “I need to smell me a hot dog to know I’m alive.” The Alpo hander-outers visit doggy spas and says “These dogs have lost their dogness.” They run around promising “ Meat!”

The Miller guy gives real beer to real folks who appreciate the real high life. The Alpo hander-outers give out Alpo to real dogs who need some real meat.

Problem is, the product doesn’t deliver. It’s barely meat. It’s mostly made from tons of fillers that are bad for dogs. It even makes their poops up to 60% bigger.

So an ad promising Real Meat is pissing people off. Click on the link to Youtube and read some of the comments, which range from “Very stupid and misleading advertising” to “I can't believe they didn't disable comments, like they think people don't know that Alpo is shit.”

Youtubers aren’t the only ones to take Alpo and Fallon to task, as evidenced by this article from sfgate.

And as if ripping off a great campaign to sell a crappy product wasn’t enough, for good measure, they ripped off Chipotle’s font as well.

Maybe they could have Tom Bodett do some radio spots and make it a perfectly larcenous 3 for 3 .