Sports Marketing guru Terry Lefton reports in Sports Business Journal that the winning players in Super Bowl XLIII will be able to drape themselves in the first ever official Super Bowl Bath Towel on the field after the game. It’s a high-quality, nine-pound towel (I’m assuming that means dry).
In Lefton’s article, McArthur Towel and Sports President Gregg McArthur says, “[The towel] has always been a great vehicle in sports...anyone at Gatorade could tell you that. We’re taking the next step by turning them into an authentic championship item.”
Except that the Gatorade towel had a reason for being. Athletes sweat, towels soak up.
That said, I’m all for finding new revenue streams; the exposure at the Super Bowl is just about priceless, and I applaud all parties involved for being innovative and forward thinking.
In fact, more marketers should embrace the potential for getting their brands out there on the biggest and brightest stage in the world.
I’d like to see Burger King sponsor Championship paper crowns instead of the same old baseball hats. They
SPAM could be the official post game snack.
And just once, I’d like to see the game’s MVP, when asked where he’s going now that he’s won the Biggest Game on Earth, say: “Vegas, baby!”
Got any other ideas for official post game celebratory items?
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