Sometimes you can use sports to sell stuff that has nothing to do with sports. Best example is probably the Super Bowl, but here's another. A wonderful campaign from Kuala Lumpur for a fabric softener.
No words, but do you get it? Of course you do. Tough guys unable to prevent themselves from hugging someone they should be pummeling because the should-be foe's uniform was washed in Softlan Eltra.
Another ad in the campaign is just as fun. Well done, Y&R Kuala Lumpur. Could you come over here and teach the GoDaddy and Sales Genie folks a few things?
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