Tuesday, March 31, 2009

Imitation is the sincerest form of copying

Last year’s Adidas House Party film turned a lot of heads, including those of us at Sportscentric. We thought it was pretty smart. And very cool. So did lots of lots of hipsters.

The folks at Sky One in London did as well. So much so that they almost frame-by-frame (respectfuly) ripped it off. The original:



The homage:



You can also go to Adidas Originals’ page on Facebook and check out the comparisons. It’s a nice simple page and 1.5 million fans agree (PS, about 150,000 more fans than Nike).

It makes sense that one of the most original shows in the history of television, which got that way by hilariously lampooning just about every film, music and tv genre known to man, would faithfully copy an instantly classic film that touts originality. There’s a hornets nest of logic there, but it all makes sense because the Simpsons is at the heart of it.

And the biggest beneficiary is Adidas, whose coolness level gets a boost without spending a dime.

That is, until Nike makes “Bart Knows.”

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