Bad economy got you down? With marketers struggling to find the right messages to encourage optimistic attitudes at the cash register and beyond, here are some thoughts and suggestions to provide a bit of impetus to get folks motivated again.
The first comes from the last President to broadly inspire Americans to work for change, John F. Kennedy. He borrowed from the Chinese to make his point.
If you work at Procter and Gamble…or are in the do-it-yourself hair dye racket, then the sight of stocks plummeting makes your spirit soar.
And if, perchance, you just can’t get away from the badness out there, and have to face up to some unavoidably unpleasant facts, then you do have a good option: Send a puppy to do your dirty work.
You know what they say: The cuter the messenger, the less likely he’ll get shot.
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