The very best "ad" I've seen this year

This video should be presented in advertising classes tomorrow across the world as an example of how to make a piece of film that connects, entertains, surprises, and sells. In a sideways kind of way, it reminds me of Honda’s Cannes Lion winning “Cog” spot.

I don't know where it's going to be shown or how they're going to use it, but it'll get enough play from people sharing it that they may never need to buy a dollar of paid media.



Take note, marketing people. Not easy, but not expensive, and super unusual and smart.