Tuesday, November 4, 2008

Hmm...why does this version work?

Same product, same gag, different casting, a world of difference. I’m trying to put my finger on why this version of Guitar Hero’s Risky Business parody works so much better than the one with A-Rod, Kobe, Tony Hawk and Michael Phelps. It’s so hard to figure out…

No it’s not. And it has nothing to do with skin.



She made not be a pro athlete, but Heidi Klum is most definitely athletic. And smart, too, by choosing to star in this ad. She gets to show off her moves, have some fun, and deflect some of the ice princess criticism she’s received for her role hosting Project Runway. It’s an entertaining ad for an entertainment product. And Monday Night Football is the perfect media placement. Hell, run it on every sporting event for the next month. She plays much better in this ad and for this brand than the superstar quartet in and pink tops and barely visible undies. Interestingly enough, fans seem to be agreeing. Go figure.

Maybe Kobe should’ve taken his top off too.

1 comment:

bsto said...

SKIN SKIN SKIN SKIN SKIN SKIN SKIN SKIN SKIN SKIN SKIN SKIN SKIN SKIN SKIN SKIN SKIN

and skin.

oh, and pole dancing on a table for 13 year olds.

NICE!