Do advertisers make a video viral? Or is it the viewer who does that. I think the latter.
"Ball Girl" was one of the most successful viral videos ever (8 million views and counting). Did this really happen? Did she really catch the ball?
The clip was discussed on hundreds of blogs, passed between tens of thousands of friends, talked about in mainstream media, from the Wall Street Journal to Good Morning America, ESPN and Keith Olbermann. It even fooled Ellen DeGeneres, who put out a public request for the Ball Girl to appear on her show.
But the most amazing thing, it was part of an ad campaign for Gatorade. Sure, agency folks can come up with a great idea and execute it flawlessly. But whether or not it catches on is ultimately beyond their control.
kevron5
Ok d bol, spit some sh*t at me cuz dis jank is fereal
Kevron, I couldn't have said it better.
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