More brilliant marketing from Burger King.
What is the purpose of great marketing? To get the people who are most likely to purchase your product to like you.
If you’re trying to win a popularity contest, you can’t piss people off, but Burger King understands that for their purposes, it’s not about getting the whole world to love them. It’s about nailing their target with a relevant message.
Burger King has been exceptionally good at this over the past few years. And now they’ve taken the god ole’ taste test to a whole new level. “Whopper Virgins” hasn’t even been rolled out yet but the teasers are already generating tons of news, lots of chatter, and a good deal of controversy.
Last time I checked, breaking through and getting noticed is another thing great marketing is supposed to do, especially in a category as fiercely competitive as the fast food burger wars.
Once again, the King rules.
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