Get ready for the hype...!!!!
The NFL playoffs start soon. So after weeks and weeks of preparation, and in some cases, last minute scrambles to be ready for the Big Game, all eyes and ears will hone in on the most important event of the year: the Super Bowl commercials.
Sure, they’ll play a game, too. But except in rare instances, the lion’s share of the post-game debates is around the ads.
The regulars will almost all be there, even at a starting price tag of $3 million, the highest ever. FedEx, who consistently ranks in the Top Ten in USA Today’s Admeter and hit #2 last year, is taking a pass. The logic is logical, but it’s too bad. They make great ads.
Speaking of which, this was just about my favorite from last year.
It’s so smart for the Super Bowl. A human story to break through the clutter of beer humor and animal jokes. An ode to friendship and teammates. And it’s all true, which made it even better.
The NFL is hoping lightning will strike twice this year. Their site is split in half, with players stories’ on one side and fans’ stories on the other. Again, real stories, and they hope they turn up another diamond. We get to vote for the best ones, with the winner appearing on the Super Bowl. Fun promo. Check it out.
I'll tell you what: some of those fans are awesome. They should get them into a broader audience, whether it's pre or post game, or at the stadium, or in movie theatres...wherever they can get a lot of people to see it. It's what football fandom is all about.
Ironic, how real people are way more interesting than the professional athletes they idolize.
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