“Whopper Virgins” is on the air.
Attention getting, yes. Not often do you get to see costumed, toothless citizens of the world in a charmingly confused state, picking apart buns and pickles and greenish beef patties as they try to figure out how to eat an American fast food burger.
Breakthrough? Check.
But it also feels a bit perplexing. Is it serious or funny? They sure seem to want us to take it seriously. Especially when they put a lovely long form film on their website.
But in the ads, they use a the big over the top voiceover and cinematic music that make it feel goofy, and it all just feels kind of schizophrenic. And silly.
Which may be irrelevant if all Burger King is doing is, once again, trying to get noticed in a broiler full of fast food sameness, zeroing in on their irreverence-loving target, and getting more attention than their competitiors.
The campaign may be stupid, but those guys are brilliant.
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