I found a relatively interesting marketing platform but I may be the only person who's seen it. Actually, it wasn't that hard to find, since it was profiled on Adfreak a few days ago.
It's called Line of Scrimmage and it follows the Sunshine High School Tigers of Newbern, Alabama. The whole program is sponsored by Toyota. Some of them even air on NFL's Sunday Night football.
If you visit the site, spend some time and watch some of the videos. There's a myspace connection as well, where you can watch more. Great personalities, interesting little films.
Good for Toyota for giving us these wonderful little slices. Not sure it's real strong marketing, or how Toyota's going to benefit from it, but it's a step up from Saved by Zero.
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