For marketers, the Winter Classic is a dream. For regular joe sports fans, it’s getting more and more annoying.
Yes, the very idea of hockey at Wrigley Field is cool, and the fact that it’s the Red Wings playing the Blackhawks makes it even cooler. So why shouldn’t the Blackhawks and the NHL take advantage of it? They absolutely should.
From Reebok watch and win contests to merchandise and more merchandise, it’s a win-win for anyone trying to make a buck off the game. Unless of course you’re trying to get a ticket. Good luck (Got 40 grand for a pair?). Or, if you’re from Canada. Ooops.
Don’t get me wrong; the Winter Classic is a wonderfully fresh idea, and the league and the Hawks deserve all the fringe benefits they can get. Just makes me wish even more that the advertising wasn’t so barely average. Anyone think this is any good?
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